Glassons is back for another season with a refined AW25 collection that pays homage to the brand’s century-strong heritage while confidently stepping into its evolving design era. Fusing refined silhouettes with textural depth, the range reflects a brand evolving in rhythm with the women who wear it: confident, versatile, and grounded in personal style.
Reflecting over 100 years of dressing New Zealand women across generations, the collection is a reflection of the Glassons ethos: accessible fashion with purpose. The AW25 drop is anchored by a palette of earthy tones, bringing warmth and tactility to the forefront. Suede, deep burgundy, and washed denim create a grounded foundation, while soft silhouettes add dimension and movement.
The design language this season is relaxed yet elevated. Structured trench coats and oversized blazers evoke a quiet confidence, while knit tailoring and jersey drapery offer softness and ease. Elsewhere, subtle nods to western styling offer a directional take on seasonal dressing, all within a palette designed to be worn, reworked, and repeated.
At the heart of the range is Glassons’ signature denim, reworked with clean, classic washes that speak to the brand’s enduring appeal. Layering is another key trend for the season, with the brand expanding their offering with considered outerwear that embraces transitional wearability: think bomber jackets with a modern edge and knits that blur the line between comfort and polish.
As the brand steps into its second century, this AW25 collection reflects a new era: one that honours the past, embraces evolution, and invites women to express their own sense of timelessness… no matter the season.
Read on to discover the FQ editors’ curated edit of the season’s must-have pieces.
Editor in chief Sarah Murray's edit:
A Fashion Week ready look:
Creative director Georgia Bramley's edit:
A daytime look:
A nightime look:
Digital producer Natalia Didovich's edit:
A classic autumn look:
